A conceptual brand launch campaign developed to explore cohesive visual storytelling across multiple media touchpoints. This project focused on building a recognizable visual system that could adapt seamlessly across print, social, digital, and environmental formats.

A strategic brand recommendation focused on consumer insight, positioning, and messaging within the women’s wellness space. This project examined audience mindset, trust, and category behavior to inform a thoughtful, insight-driven strategic direction.

A media strategy project centered on guiding consumers from problem recognition to purchase through a structured, cross-channel approach. Emphasis was placed on audience segmentation, channel roles, and translating research into actionable media recommendations.